Unlock more conversations & better growth with the right sales & marketing for your MSP.
Wingman is a marketing, sales & lead generation agency with years of experience of delivering for MSPs & the IT channel.
Since 2017, we have generated 1000’s of prospect conversations
for 300+ IT businesses around the world.
Let’s fly together and grow your business too.
than in 3 years with our previous agency.”
– Laura Audette, SecureWon, Boston MA
MSPs, we know what you’re thinking...
We feel your pain & we’re here to help.
Know you’re not alone. We hear the same frustrations from MSPs around the world, every day. If any of these statements sound familiar, you’re in the right place:
Referrals are unpredictable and are drying up?
You don’t know where or how much to spend on marketing?
You’ve tried generic marketing agencies, but they don’t get it / IT?
Looking for direction, a plan and help to get started?
PPC has burnt a hole in your pocket.
“From strategic planning to flawless execution,
they are always taking care of us.
We highly recommend their services to any MSP looking to elevate their marketing efforts and feel the freedom of knowing their marketing needs are in excellent hands!”
So, we get how you're feeling.
How can we help you?
We explain our model below.
Great results aren’t luck...
To achieve real success, you need all the right pieces in place.
BE FOUND
Drive visibility & generate intent data.
Tailored content and website experiences that increase discoverability, drive qualified traffic, and surface lead intent signals for follow-up.
BE HEARD
Grow awareness & build trust.
Strategic storytelling, content, and PR that elevate your profile, build credibility among key communities, and strengthen engagement.
BE FOLLOWED
Build authority & expand influence.
Networking that creates relationships, builds authority & establishes trust.
BE RECOMMENDED
Turn clients into advocates.
Client service effort that when matched with testimonials creates referral business & spreads the word of mouth.
BE NURTURING
Convert intent into opportunity.
Attract prospects through tailored, relevant messages so you can be found online.
BE ENGAGING
Generate warm leads & pipeline.
Outreach that turns intent data & insights into potential business.
BE CONVERTING
Consistently close new deals.
Sales activity that creates compelling proposals, and with follow-up activity to close new deals.
BE EVOLVING
Scale smartly & profitably.
Commercial planning and roadmap execution to support business transformation.
A scattered approach won’t solve the puzzle.
We will align your efforts with a clear growth plan.
Whilst we deliver each of our MSP clients its own unique marketing strategy and approach,
we have shaped some core programmes to help achieve those core business goals we know you’ll have.
Delivering the complete MSP Marketing mix.
We guide MSPs from the tarmac, to the skies.
From branding to video production. From strategic planning to telemarketing to social media execution, our Wingman team has experts in the UK and the US, spanning the complete marketing mix.
Your virtual marketing manager will work directly with you to navigate the way forward, setting expections, priorities and reporting regularly on what’s working and what needs changing.
Uniquely created video content.
Engaging video assets that inform, persuade, and convert.
Conversations which nurture.
One quality telemarketing conversation at a time.
Content marketing.
Bespoke content creation as part of integrated campaigns.
Socials which engage.
Engaging Social media content creation which tell stories.
Event campaigning.
Integrated campaigns to drive attendance with video and more.
Custom web builds.
Written and built to focus on starting conversations.
“For us, it’s much more than a vendor client relationship.
It truly has evolved into a partnership.
They get us, we get them. The deal works.”
Propelling IT businesses forward.
Expert marketing & sales services for
MSPs & IT vendors across the world.
Creating personality & telling stories
We believe great marketing doesn’t need to be complicated.
We turn complex IT services into simple, compelling messages that shows prospects the real business benefits through stories and social proof.
Helping MSPs cut through the noise
The IT space is competitive, crowded, and often misunderstood.
We’re here to help MSPs stand out with marketing that speaks clearly to business decision-makers – not just tech insiders.
From startup to exit
We work in your world all day every day.
Whether you’re growing, rebranding, or pivoting, we understand the MSP lifecycle and tailor our strategies to match your maturity and ambitions.
Partner with Wingman and get access to our fractional sales directors, M&A consultant and our extended network.
Marketing with purpose, not fluff
We’re not here to win awards – we’re here to win you clients.
Every blog, campaign, and strategy is designed to generate results and drive growth, not just to tick boxes.
NEVER FLY SOLO.
Let's talk about you.
Get a free website review, discuss your goals or get planning your growth.
Claim your free website review and Josh or Mark, our conversation-starters. They will send over a video, worth more than a Club class seat, to set you on the right path.
If you’d prefer to have more of a chat and get some guidance from us – you know what to click …
